5 - Expert Insights: George Zenon

Mastering Business Success with George Zenon: From Sales Strategies to Overcoming Common Pitfalls In this episode of Business Know How, host Melissa Bush is joined by multi-award-winning business coach George Zenon. They delve into the biggest mistakes business owners make, strategies for overcoming early fears and roadblocks, and essential techniques to ensure business success. George shares insights from his background and details the importance of building the right professional network, understanding financials, and remaining adaptable in a rapidly changing market. This episode offers valuable tips for both new entrepreneurs and seasoned business owners looking to scale and thrive.

00:00 Introduction to Business Know How

00:51 Meet George Zenon: Business Coach and Author

02:08 George's Journey into Business Coaching

07:34 Common Mistakes in Business

13:41 Overcoming Mental Roadblocks

16:13 Building a Strong Support Network

22:49 Advice for Thriving in 2025

25:36 Final Thoughts and Farewell