46 - Holiday sales strategy

Mastering Holiday Sales: Stay Compliant and Boost Revenue In this episode of Business Know How, Melissa Bush provides a comprehensive guide for retailers on how to navigate the chaotic yet profitable holiday sales season while adhering to Australian consumer laws. She covers everything from the importance of honest and accurate advertising, pricing strategies, and practical planning steps to the risks associated with misleading promotions. Melissa also delves into the ACCC's recent actions during Black Friday, highlighting common pitfalls to avoid. Through detailed examples and timelines, she offers actionable advice on running successful and legally compliant sales. The episode wraps up with reflections on the first season of the podcast and a look ahead to the next year.

00:00 Introduction to Holiday Sales Risks and Opportunities

00:34 Legal Risks During Holiday Sales

00:41 ACCC's Role and Recent Actions

01:21 Masterclass on Running a Legally Compliant Sale

02:47 Importance of the Holiday Sales Season

04:37 Legal Framework for Advertising and Selling

07:01 ACCC's Findings from Black Friday Sweep

09:46 Building Your Holiday Sales Blueprint

16:54 Common Retailer Questions and Case Studies

21:58 Conclusion and Reflections on Season One