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      What's in a name? The use and significance of a business name and pitfalls for business operators
      
        
      
      
        May 01, 2019
      
      
      
        
          
        
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The first steps often taken by business owners in establishing their business are:
- to obtain an Australian Business Number (‘ABN’) and
- to register their business name through the Australian Securities & Investments Commission (‘ASIC’).
Under the Business Names Registration Act 2011 (Cth) (‘th...
 
    
  
 
       
    
  
  
    